Poster Illustration
Project 3: Persuasion
Objectives:
Explore the poster art form as a way to create powerful, persuasive digital illustrations. Apply color theory to this work in order to aid you in convincing viewers to share your views on something.
Specifics:
You will be choosing a viewpoint that you want to convince others of. In part A of project 3, you'll create two posters that successfully persuade others to share this viewpoint, each with a different approach.
Technical Requirements:
Each poster should be either 11"x14" or 11"x17". Each poster should consist of a full-color illustration that incorporates a technique from the Color Theory lecture. All work should be created in Adobe Illustrator.
Part A - Process:
Technical Requirements:
Each poster should be either 11"x14" or 11"x17". Each poster should consist of a full-color illustration that incorporates a technique from the Color Theory lecture. All work should be created in Adobe Illustrator.
Part A - Process:
· 1. Decide what you want to convince others to believe. You can choose a serious political topic, or you can convince viewers to love your favorite television show; it doesn't matter what you pick, as long as you can create illustrations that successfully convince others to feel the same way.
· 2. Research! The more informed you are, the more you will be able to effectively persuade. You will need to go online and research your chosen topic. Then create a list containing at least 30 separate facts about whatever it is that you wish to convince others of. You'll be turning the list into Canvas.
3. Brainstorm poster concepts. You've already chosen a broad topic, but now you need to come up with clever, compelling concepts that will work within the limitations of the poster form. People usually only glance at posters for a very brief interval of time, so feel free to use text, but don't fill the composition up with way more text than anyone will read. Focus on communicating your ideas effectively. You can be serious, or use humor as a tool to get people's attention. Create at least two work sketches that have notes on each sketch that list the general idea, the color theory technique that you plan to use, etc. Once you are done your work sketches, please call me over to show them to me and briefly discuss your ideas before beginning to work on your posters in Illustrator.
4. Create your two posters in Illustrator.
******* While it's fine to do small things like quick selecting a figure in a raster image before bringing it into Photoshop, you must be working primarily in Illustrator in order to earn full points!
Part B - Process:
1. After the first critique, you will need to pick one person's project (not your own) to create a contradictory poster that persuades viewers to believe the exact opposite of whatever they were trying to persuade people. You don't actually have to believe the opposite. You just have to be able to create convincing illustration work.
2. Do your opposition research. First you'll be getting the original list of facts from the person who did the original poster that you're contradicting. Then you're going to go see what you can find that opposes their viewpoint. The beautiful thing is that while there are fan sites for absolutely everything on the Internet, there are always commentors that vocally oppose the same thing. If you're having trouble finding actual facts, then look for YouTube videos featuring people voicing their opinions about this topic. I promise you, whatever the opinion, people are voicing it on YouTube! Read the comments and try to find what the argument is.
3. Create 6 thumbnails. Then go show your ideas to the person who made the original poster. See if they can find flaws in your argument. Both people should be nice about it! However, often someone who feels the opposite will have a fresh perspective.
4. Create your 1 oppositional poster in Adobe Illustrator. Use a color theory technique. It must not be the same as what the original poster for the topic used.
· 2. Research! The more informed you are, the more you will be able to effectively persuade. You will need to go online and research your chosen topic. Then create a list containing at least 30 separate facts about whatever it is that you wish to convince others of. You'll be turning the list into Canvas.
3. Brainstorm poster concepts. You've already chosen a broad topic, but now you need to come up with clever, compelling concepts that will work within the limitations of the poster form. People usually only glance at posters for a very brief interval of time, so feel free to use text, but don't fill the composition up with way more text than anyone will read. Focus on communicating your ideas effectively. You can be serious, or use humor as a tool to get people's attention. Create at least two work sketches that have notes on each sketch that list the general idea, the color theory technique that you plan to use, etc. Once you are done your work sketches, please call me over to show them to me and briefly discuss your ideas before beginning to work on your posters in Illustrator.
4. Create your two posters in Illustrator.
******* While it's fine to do small things like quick selecting a figure in a raster image before bringing it into Photoshop, you must be working primarily in Illustrator in order to earn full points!
Part B - Process:
1. After the first critique, you will need to pick one person's project (not your own) to create a contradictory poster that persuades viewers to believe the exact opposite of whatever they were trying to persuade people. You don't actually have to believe the opposite. You just have to be able to create convincing illustration work.
2. Do your opposition research. First you'll be getting the original list of facts from the person who did the original poster that you're contradicting. Then you're going to go see what you can find that opposes their viewpoint. The beautiful thing is that while there are fan sites for absolutely everything on the Internet, there are always commentors that vocally oppose the same thing. If you're having trouble finding actual facts, then look for YouTube videos featuring people voicing their opinions about this topic. I promise you, whatever the opinion, people are voicing it on YouTube! Read the comments and try to find what the argument is.
3. Create 6 thumbnails. Then go show your ideas to the person who made the original poster. See if they can find flaws in your argument. Both people should be nice about it! However, often someone who feels the opposite will have a fresh perspective.
4. Create your 1 oppositional poster in Adobe Illustrator. Use a color theory technique. It must not be the same as what the original poster for the topic used.
Calendar:
- Thursday, February 27: Poster Lecture and time to reseach
- Tuesday, March 4: Color theory lecture and time to work on sketches
- Thursday, March 6: Lab Day
- Tuesday, March 18: Work sketches due at the start of class. Lab time to work.
- Thursday, March 20: Critique of part A depending on where everyone is at towards the end of Tuesday.
- Tuesday, March 25: Contradictory Research, thumbnails, and discussion
- Thursday, March 27: Lab Day
- Tuesday, April 1st: Lab Day
- Thursday, April 3rd: Critique of part B
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